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SELL YOUR HOME
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Listing Your Property
When you’re ready to sell your home, it’s important that you choose the best representation for yourself and your property. You and your property deserve to have the best representation so that you can go through the process with ease and maximize your profit from the sale.
Houston area Real Estate Agent, Christopher Harman is passionately committed to guiding you through every step of selling your home to make sure you get the most for your property. His experience and dedication to helping you make the best deal for your property is unmatched. Also, he all aspects of selling, which includes marketing your property in the most professional way that will get people looking immediately – even before they know what’s happening!
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Why should you consider a real estate agent to sell your property? As your real estate agent, you can anticipate that we perform a number of services that include:
- Determining the best price for your house.
- Strongly promoting your house online and with the use of cutting-edge technologies to potential purchasers.
- Professionally staging your property by highlighting the selling features with photographs and 360-degree tours.
- Skillful counteroffer management to maximize the price you receive for your house.
- And so much more!
Finally, you’ll be ready for a successful sale of your property!
Christopher has the experience needed to help you make the best choices as well as necessary connections with lenders, banking companies, mortgage brokers, and inspectors. In order to help you get ready and be in a position to negotiate the lowest price while minimizing stress, we will work with you every step of the way.
LUXURYReal Estate Agent
At Harman Residential Realty Group, we’re the type of Realtors© who listens attentively to your questions and communicate with honesty and integrity. Our experience on the selling side of transactions gives our buyers an advantage because they know how motivated each party will be during negotiations; this allows us leverage in negotiating for you! Leveraging his technology-centric approach, you’ll have plenty of great options to choose from in order to find the perfect home.
WHAT DO YOU GETWhen You List With Harman Residential Realty Group
At Harman Residential Realty Group, we take a results-oriented approach that will put you in good standing with qualified buyers. With our technology-savvy approach and marketing strategy, we’ll help find those interested fast and effectively. Here are some of the things Christopher might do for his clients listing their home:
ATTENTIVE PREPARATION
The first thing that needs to be done when you decide to sell your home is to get it marketable and stage-ready. A trusted Real Estate Agent who has experience can help your home sell quickly (and potentially more money!), because you’ll need to make several decisions quickly. When preparing your home to make it stage-ready, we will be able to help you decide what makes the most sense for you and your budget. When staging your home you have a couple of options, either professional staging (virtual or in-home) or do-it-yourself. Either way, we will guide you through the process to help you determine what is necessary for your particular goals.
DECISIVE PRICING
One of the most important steps in selling your home is setting an accurate listing price. With Chris by your side, he’ll guide you on the path to establish the market value of your property and ultimately attain the highest price that will attract realistic buyers and set you to win as a seller.
**It is important to note that establishing the best price strategy for your unique situation is our priority.**
We will help analyze your home upgrades and unique characteristics relative to the nearby marketplace and our clients receive an evaluation based on specific local market sales data. This report is invaluable and will give you absolute confidence in where your property pricing stands amongst others in the current market conditions.
CALCULATED MARKETING STRATEGY
The Greater Houston area is a great place to live, from our expansive industries, to our growing infrastructure, to our parks and recreation, and our overall cost of living – it’s no wonder Houston is a popular place to live! There is significant competition in the Houston area housing-market. As the seller, this means you’ll need to make your property stand out amongst the sea of competition. We approach marketing for our clients differently, and present a customized marketing plan for each client. This customized marketing plan takes into account the local real estate data, utilizing online marketing services and Chris’s network of top Houston area Real Estate agents.
**The primary goal of marketing is simple — you want to maximize exposure and reach the most buyers who are in the market.**
TECHNOLOGY-CENTRIC APPROACH
Rapidly growing, the millennial generation is a driving force in the housing market, and they’re using social media to find homes. They tend to discover information about properties from social media and real estate websites. Chris Harman is well-versed in online-focused strategies and knows how to effectively connect with this leading demographic through the use of his social media presence and targeted online marketing tools. This will give you the advantage in showcasing your home to serious buyers.
TRANSPARENT COMMUNICATION
We work to understand your goals and timeline and will make sure your priorities are in order through thoughtful communication. Being a thorough and clear communicator, this helps him to explain written offers in plain language which gives you the power to make informed decisions on how and when to respond that will give you maximum benefit.
TOP EXPERT NEGOTIATION
With us on your side as an expert negotiator, we’ll help you close on your home and maximize at the highest sale price possible. There really is a massive difference between an average negotiator and an expert negotiator – the expert will always shine through. With over a decade in the housing and entrepreneurial space, Chris is prepared and knows how to choose the right strategy that sets you up for success. Collaborating with the buyer’s agent in negotiation, our expertise will optimize your terms and interests and get you the most for the transaction.
CONTINUED SUPPORT AFTER THE SALE
Even after your home is sold, and the transaction is complete, your home is sold – it’s time to celebrate! As your Real Estate agent, Chris ensures your personal interests are protected, the deed is transferred correctly, and that your post-selling needs are met.
When you choose to work with Harman Residential Real Estate, your home will be marketed and sold by a professional who understands the importance of making sure that every detail is covered before, during, and after closing.
LET'S PRICEYour Home for Success
Setting a framework price for your house is the single most crucial step in ensuring a successful sale. No amount of advertising, staging, or open houses will be able to sell the house if it is overpriced. The impulse for many sellers is to list their house with the realtor who offers the greatest price. However, it’s important that a Real Estate agent analyze all aspects of the property before coming up with a price for your home. Learn more about how Christopher helps guide you on the thoughtful process of pricing your home!
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Your home’s value will ultimately be determined by the market. At Harman Residential Realty Group, we keep track of the price trends in your neighborhood and search local records for recently purchased comparable properties as well as properties that are presently on the market close by. We also look at withdrawn and expired listings for patterns and common factors.
The fundamental objective of the various marketing strategies we employ is to draw potential buyers to your home with the primary objective of arranging in-person exhibitions. The promotion is effective when customers arrive at your front door.
Factors That Influence the Market Value
- Economic and physical conditions of your property
- Pricing of equivalent properties for sale
- Buyer’s impressions on your house
Factors with Minimal Impact on the Market Value
- Price paid by the seller for the home
- Budget allotted for home renovations
- Expected net income for the seller
OURMarketing Strategy
While marketing won’t guarantee your home sells, it will increase interest among prospective buyers when done effectively. Good marketing can increase prices in a seller’s market and make the difference between a product’s selling and expiration in a buyer’s market. We employs every method at his disposal to make your home sell. The internet plays an important role in the home-buying process, and being noticeable online will attract prospective buyers. The following are just a few of the marketing strategies we employ:
Staging Your Home
Not everyone is readily persuaded to stage their home in order to sell it. Still, it’s an essential step in encouraging buyers to envision their own furnishings and decor instead of your possessions as it would be their future residence.
Most staging advice will steer clear of being traditional and basic, with neutral colors and traditional style rather than huge sectional or distractingly modern seats.
Professional Photography & Videography
We make your home sparkle. Real estate images, when taken by a professional photographer, can considerably aid real estate agents in selling listings more quickly and profitably to a potential buyer.
Marketed on Our Website
We don’t want to just be another gorgeous smile on a typical corporate website. We want to stand out from the crowd. Establishing our online presence is important because our website serves as a direct reflection of our objectives and services. We want to be a reliable realtor for potential buyers and sellers of properties.
Real Estate Aggregator Websites
Between property owners and potential purchasers or tenants, the real estate market serves as a mediator. Owners of real estate can post their property on the website, set a rough price, and attract buyers. At the same time, customers can search for a location and view property images, building plans, and general descriptions.
Marketed Within Our Home Relocation Network
In all areas, relocation customers are a fantastic niche for realtors. Although there is clearly a higher rate of relocation activity in some markets, buyers and sellers move in and out of marketplaces for employment-related reasons.
Email Marketing
High levels of engagement with your marketing can ensure that your clients are paying attention to your material and keeping you in mind when it’s time to buy or sell a house. Email is a personal medium, and it establishes a connection. You can even personalize your emails to make them seem more like personal communications from you. With email marketing, you may transform cold leads into potential buyers.
Click here to see an example of how Chris markets his listings through email
Social Media
It can feel exhaustive when developing a social media marketing strategy for our real estate business. From Facebook to Tik Tok, there are different types of social media platforms available to showcase our real estate properties.
Yard Signage
Putting yard signage for your property will help stay in the minds of potential buyers.
Open Houses
An open house is a time when a home is available for viewing by potential purchasers in the real estate industry. In this case, the current owners—those who are selling the house—welcome prospective buyers into their homes. These potential buyers then look about the home, take in what they see, and decide whether they can picture living there.
Direct Mail (Postcards)
We offer effective real estate mailers to our clients. In order to help you get the best return on your investment, our postcard designs have been created with conversion in mind.
Print Advertising in Local Publications
Customized print marketing products serve as reliable evidence to persuade potential customers to choose you over a broad list of competitors.
Don't forget AboutHome Warranty
A home warranty is a service agreement that pays for the repair or replacement of many of the home system and appliance faults that happen the most frequently. We will cover the cost of your buyer’s home warranty when you list and close on your property with Harman Residential Realty Group. Offering a home warranty often increase a buyer’s confidence and makes your home stand out from the competition by telling them that your home is backed by a thorough guarantee.